Traditional recipes

Chipotle Has No Idea if its Free Burrito Deals Are Working

Chipotle Has No Idea if its Free Burrito Deals Are Working

Chipotle has admitted that its promotional offers of free burritos have not directly or indirectly impacted revenue

Unfortunately, free burritos didn’t entice former Chipotle addicts back to the fold.

As predicted by Bloomberg earlier this year, the fast-casual chain’s attempt to recover from their fall from grace through free food offers has backfired. Bloomberg got ahold of a letter that Chipotle’s CFO Jack Hartung sent to the U.S. Securities and Exchange Commission last month stating that he don’t actually know the impact that free burritos had on customer support.

"Promotional offers of free food do not directly impact revenue," the letter says. "Furthermore, given the unusual sales trends resulting from the food borne-illness incidents, we were unable to calculate or accurately estimate any indirect impact that promotional activity had on revenue."

Chipotle began giving out free burrito coupons after it reopened stores following an emergency food safety meeting that closed all locations. Earlier this month, we reported that in certain markets, Chipotle was giving away free alcohol in two-for-one deals.

This admission comes five months after Hartung claimed the free burritos were actually working. Chipotle’s sales have dropped 24 percent overall since last year before the series of damning foodborne illness scandals. From March to June of this year, the fast-casual chain saw some gains (about six percent), but nowhere near the levels of profitability that it had in 2014.


Beware Chipotle’s Burrito Bowl!

I enjoy Chipotle. They have good fresh food. I learned long ago however that good fresh food does not always mean good for the waist line. Most everyone watching their weight knows to avoid the burrito at Chipotle and opt for the burrito bowl instead. The burrito is more like a body pillow—the tortilla alone adding an additional 300 calories.

So indeed the burrito bowl is better. Nonetheless the calories can really add up if you’re not careful. Lesson learned from my client. “I should have looked up the information before I went. But I honestly had no idea. I thought I was eating so healthy.” Yes, she was but as I’ve written before it’s easy to overeat even healthy food.

This was the choice she made. Really terrific options if you consider them individually—chicken (terrific lean protein), black beans (fabulous fiber and good protein), fajita vegetables (veggies, yay!), brown rice (love whole grains!), corn salsa (corn—a whole grain—and veggies), and guacamole (avocado—good healthy fat!). Yet once the layers start adding on, so do the calories.

Look what happens when all added together—whew, over 800 calories and 1,600 mg of sodium (70 percent of the recommended daily intake). I must say though, fiber is beyond fabulous at one whole day’s worth for a woman!

(This choice I might note is absolutely fine for a growing boy, active male, or super active young female. However the majority of my clientele don’t fall into those categories.)


Beware Chipotle’s Burrito Bowl!

I enjoy Chipotle. They have good fresh food. I learned long ago however that good fresh food does not always mean good for the waist line. Most everyone watching their weight knows to avoid the burrito at Chipotle and opt for the burrito bowl instead. The burrito is more like a body pillow—the tortilla alone adding an additional 300 calories.

So indeed the burrito bowl is better. Nonetheless the calories can really add up if you’re not careful. Lesson learned from my client. “I should have looked up the information before I went. But I honestly had no idea. I thought I was eating so healthy.” Yes, she was but as I’ve written before it’s easy to overeat even healthy food.

This was the choice she made. Really terrific options if you consider them individually—chicken (terrific lean protein), black beans (fabulous fiber and good protein), fajita vegetables (veggies, yay!), brown rice (love whole grains!), corn salsa (corn—a whole grain—and veggies), and guacamole (avocado—good healthy fat!). Yet once the layers start adding on, so do the calories.

Look what happens when all added together—whew, over 800 calories and 1,600 mg of sodium (70 percent of the recommended daily intake). I must say though, fiber is beyond fabulous at one whole day’s worth for a woman!

(This choice I might note is absolutely fine for a growing boy, active male, or super active young female. However the majority of my clientele don’t fall into those categories.)


Beware Chipotle’s Burrito Bowl!

I enjoy Chipotle. They have good fresh food. I learned long ago however that good fresh food does not always mean good for the waist line. Most everyone watching their weight knows to avoid the burrito at Chipotle and opt for the burrito bowl instead. The burrito is more like a body pillow—the tortilla alone adding an additional 300 calories.

So indeed the burrito bowl is better. Nonetheless the calories can really add up if you’re not careful. Lesson learned from my client. “I should have looked up the information before I went. But I honestly had no idea. I thought I was eating so healthy.” Yes, she was but as I’ve written before it’s easy to overeat even healthy food.

This was the choice she made. Really terrific options if you consider them individually—chicken (terrific lean protein), black beans (fabulous fiber and good protein), fajita vegetables (veggies, yay!), brown rice (love whole grains!), corn salsa (corn—a whole grain—and veggies), and guacamole (avocado—good healthy fat!). Yet once the layers start adding on, so do the calories.

Look what happens when all added together—whew, over 800 calories and 1,600 mg of sodium (70 percent of the recommended daily intake). I must say though, fiber is beyond fabulous at one whole day’s worth for a woman!

(This choice I might note is absolutely fine for a growing boy, active male, or super active young female. However the majority of my clientele don’t fall into those categories.)


Beware Chipotle’s Burrito Bowl!

I enjoy Chipotle. They have good fresh food. I learned long ago however that good fresh food does not always mean good for the waist line. Most everyone watching their weight knows to avoid the burrito at Chipotle and opt for the burrito bowl instead. The burrito is more like a body pillow—the tortilla alone adding an additional 300 calories.

So indeed the burrito bowl is better. Nonetheless the calories can really add up if you’re not careful. Lesson learned from my client. “I should have looked up the information before I went. But I honestly had no idea. I thought I was eating so healthy.” Yes, she was but as I’ve written before it’s easy to overeat even healthy food.

This was the choice she made. Really terrific options if you consider them individually—chicken (terrific lean protein), black beans (fabulous fiber and good protein), fajita vegetables (veggies, yay!), brown rice (love whole grains!), corn salsa (corn—a whole grain—and veggies), and guacamole (avocado—good healthy fat!). Yet once the layers start adding on, so do the calories.

Look what happens when all added together—whew, over 800 calories and 1,600 mg of sodium (70 percent of the recommended daily intake). I must say though, fiber is beyond fabulous at one whole day’s worth for a woman!

(This choice I might note is absolutely fine for a growing boy, active male, or super active young female. However the majority of my clientele don’t fall into those categories.)


Beware Chipotle’s Burrito Bowl!

I enjoy Chipotle. They have good fresh food. I learned long ago however that good fresh food does not always mean good for the waist line. Most everyone watching their weight knows to avoid the burrito at Chipotle and opt for the burrito bowl instead. The burrito is more like a body pillow—the tortilla alone adding an additional 300 calories.

So indeed the burrito bowl is better. Nonetheless the calories can really add up if you’re not careful. Lesson learned from my client. “I should have looked up the information before I went. But I honestly had no idea. I thought I was eating so healthy.” Yes, she was but as I’ve written before it’s easy to overeat even healthy food.

This was the choice she made. Really terrific options if you consider them individually—chicken (terrific lean protein), black beans (fabulous fiber and good protein), fajita vegetables (veggies, yay!), brown rice (love whole grains!), corn salsa (corn—a whole grain—and veggies), and guacamole (avocado—good healthy fat!). Yet once the layers start adding on, so do the calories.

Look what happens when all added together—whew, over 800 calories and 1,600 mg of sodium (70 percent of the recommended daily intake). I must say though, fiber is beyond fabulous at one whole day’s worth for a woman!

(This choice I might note is absolutely fine for a growing boy, active male, or super active young female. However the majority of my clientele don’t fall into those categories.)


Beware Chipotle’s Burrito Bowl!

I enjoy Chipotle. They have good fresh food. I learned long ago however that good fresh food does not always mean good for the waist line. Most everyone watching their weight knows to avoid the burrito at Chipotle and opt for the burrito bowl instead. The burrito is more like a body pillow—the tortilla alone adding an additional 300 calories.

So indeed the burrito bowl is better. Nonetheless the calories can really add up if you’re not careful. Lesson learned from my client. “I should have looked up the information before I went. But I honestly had no idea. I thought I was eating so healthy.” Yes, she was but as I’ve written before it’s easy to overeat even healthy food.

This was the choice she made. Really terrific options if you consider them individually—chicken (terrific lean protein), black beans (fabulous fiber and good protein), fajita vegetables (veggies, yay!), brown rice (love whole grains!), corn salsa (corn—a whole grain—and veggies), and guacamole (avocado—good healthy fat!). Yet once the layers start adding on, so do the calories.

Look what happens when all added together—whew, over 800 calories and 1,600 mg of sodium (70 percent of the recommended daily intake). I must say though, fiber is beyond fabulous at one whole day’s worth for a woman!

(This choice I might note is absolutely fine for a growing boy, active male, or super active young female. However the majority of my clientele don’t fall into those categories.)


Beware Chipotle’s Burrito Bowl!

I enjoy Chipotle. They have good fresh food. I learned long ago however that good fresh food does not always mean good for the waist line. Most everyone watching their weight knows to avoid the burrito at Chipotle and opt for the burrito bowl instead. The burrito is more like a body pillow—the tortilla alone adding an additional 300 calories.

So indeed the burrito bowl is better. Nonetheless the calories can really add up if you’re not careful. Lesson learned from my client. “I should have looked up the information before I went. But I honestly had no idea. I thought I was eating so healthy.” Yes, she was but as I’ve written before it’s easy to overeat even healthy food.

This was the choice she made. Really terrific options if you consider them individually—chicken (terrific lean protein), black beans (fabulous fiber and good protein), fajita vegetables (veggies, yay!), brown rice (love whole grains!), corn salsa (corn—a whole grain—and veggies), and guacamole (avocado—good healthy fat!). Yet once the layers start adding on, so do the calories.

Look what happens when all added together—whew, over 800 calories and 1,600 mg of sodium (70 percent of the recommended daily intake). I must say though, fiber is beyond fabulous at one whole day’s worth for a woman!

(This choice I might note is absolutely fine for a growing boy, active male, or super active young female. However the majority of my clientele don’t fall into those categories.)


Beware Chipotle’s Burrito Bowl!

I enjoy Chipotle. They have good fresh food. I learned long ago however that good fresh food does not always mean good for the waist line. Most everyone watching their weight knows to avoid the burrito at Chipotle and opt for the burrito bowl instead. The burrito is more like a body pillow—the tortilla alone adding an additional 300 calories.

So indeed the burrito bowl is better. Nonetheless the calories can really add up if you’re not careful. Lesson learned from my client. “I should have looked up the information before I went. But I honestly had no idea. I thought I was eating so healthy.” Yes, she was but as I’ve written before it’s easy to overeat even healthy food.

This was the choice she made. Really terrific options if you consider them individually—chicken (terrific lean protein), black beans (fabulous fiber and good protein), fajita vegetables (veggies, yay!), brown rice (love whole grains!), corn salsa (corn—a whole grain—and veggies), and guacamole (avocado—good healthy fat!). Yet once the layers start adding on, so do the calories.

Look what happens when all added together—whew, over 800 calories and 1,600 mg of sodium (70 percent of the recommended daily intake). I must say though, fiber is beyond fabulous at one whole day’s worth for a woman!

(This choice I might note is absolutely fine for a growing boy, active male, or super active young female. However the majority of my clientele don’t fall into those categories.)


Beware Chipotle’s Burrito Bowl!

I enjoy Chipotle. They have good fresh food. I learned long ago however that good fresh food does not always mean good for the waist line. Most everyone watching their weight knows to avoid the burrito at Chipotle and opt for the burrito bowl instead. The burrito is more like a body pillow—the tortilla alone adding an additional 300 calories.

So indeed the burrito bowl is better. Nonetheless the calories can really add up if you’re not careful. Lesson learned from my client. “I should have looked up the information before I went. But I honestly had no idea. I thought I was eating so healthy.” Yes, she was but as I’ve written before it’s easy to overeat even healthy food.

This was the choice she made. Really terrific options if you consider them individually—chicken (terrific lean protein), black beans (fabulous fiber and good protein), fajita vegetables (veggies, yay!), brown rice (love whole grains!), corn salsa (corn—a whole grain—and veggies), and guacamole (avocado—good healthy fat!). Yet once the layers start adding on, so do the calories.

Look what happens when all added together—whew, over 800 calories and 1,600 mg of sodium (70 percent of the recommended daily intake). I must say though, fiber is beyond fabulous at one whole day’s worth for a woman!

(This choice I might note is absolutely fine for a growing boy, active male, or super active young female. However the majority of my clientele don’t fall into those categories.)


Beware Chipotle’s Burrito Bowl!

I enjoy Chipotle. They have good fresh food. I learned long ago however that good fresh food does not always mean good for the waist line. Most everyone watching their weight knows to avoid the burrito at Chipotle and opt for the burrito bowl instead. The burrito is more like a body pillow—the tortilla alone adding an additional 300 calories.

So indeed the burrito bowl is better. Nonetheless the calories can really add up if you’re not careful. Lesson learned from my client. “I should have looked up the information before I went. But I honestly had no idea. I thought I was eating so healthy.” Yes, she was but as I’ve written before it’s easy to overeat even healthy food.

This was the choice she made. Really terrific options if you consider them individually—chicken (terrific lean protein), black beans (fabulous fiber and good protein), fajita vegetables (veggies, yay!), brown rice (love whole grains!), corn salsa (corn—a whole grain—and veggies), and guacamole (avocado—good healthy fat!). Yet once the layers start adding on, so do the calories.

Look what happens when all added together—whew, over 800 calories and 1,600 mg of sodium (70 percent of the recommended daily intake). I must say though, fiber is beyond fabulous at one whole day’s worth for a woman!

(This choice I might note is absolutely fine for a growing boy, active male, or super active young female. However the majority of my clientele don’t fall into those categories.)