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Jay-Z Just Bought a Luxury Champagne Brand

Jay-Z Just Bought a Luxury Champagne Brand

Jay-Z’s business empire now includes his favorite luxury Champagne brand, Armand de Brignac

Jay-Z Just Bought a Luxury Champagne Brand

Hip-hop mogul Jay-Z is now the official owner of his favorite luxury Champagne brand, Armand de Brignac, affectionately called “Ace of Spades,” reports The New York Times.

A new, yet-unnamed company led by Jay-Z reportedly acquired the Champagne from Sovereign Brands “just days after the British beverage giant Diageo swapped whiskey for tequila, taking control of the Don Julio tequila brand from Jose Cuervo.”

Jay-Z included a gold bottle of the “Ace of Spades” in his 2006 video “Show Me What You Got,” and hosted a 2012 fundraiser for Barack Obama that included “a tower of 350 bottles of Armand de Brignac Champagne.”

A single bottle of Armand de Brignac Champagne retails for $300, while a hundred-pound, 30-liter bottle can sell for $200,000.

In a statement from Sovereign, the company said that it was proud to have done businesses with “the globally renowned Shawn ‘Jay-Z’ Carter.” In an email exchange with The New York Times, Sovereign’s global director of brand communications, Yvonne Lardner, wrote, “We have had a wonderful relationship with Jay-Z throughout the years since he first discovered Armand de Brignac. He became interested in owning the brand and made us an offer we simply couldn't refuse.”

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Karen Lo is an associate editor at The Daily Meal. Follow her on Twitter @appleplexy.


JAY-Z Sells Half Of Ace Of Spades Champagne Line To Luxury Giant LVMH

JAY-Z just keeps winning. On Monday (February 22), The New York Times broke the story of another prized business deal for Hov between the Brooklyn mogul and LVMH. Jay is selling 50 percent of his Armand de Brignac company, which holds his lucrative Ace of Spades champagne line, to the luxury goods giant.

“We were always looking to grow this brand and this happened very naturally,” the 51-year-old said of the partnership. “Just the idea of this partnership is a signal to a more diverse way of looking at things.”

The deal with Moët Hennessy came to fruition off the strength of Jay’s relationship with 28-year-old Alexandre Arnault, who is the third child of CEO father Bernard. The three had lunch together at Hov’s California estate in October 2019 and the rest is history.

“I’ll send him a photo of something going on with me or he’ll send me a photo,” Jay said of Alexandre. “It’s super natural, super chill. I view him as a person of high integrity. Always keeps his word, very punctual. These are some of the qualities I have myself.”

Wait…What?! Rihanna’s Fenty Fashion To Halt Operations Despite Recent Megan The Stallion & Flo Milli Campaigns

Forbes estimated Armand de Brignac to have a $310 million valuation in 2019, which is slightly less than the half a billion Hov bragged about the bubbly champagne company being worth during his verse on Meek Mill’s “What’s Free.” Jay reportedly bought Armand de Brignac for roughly $30 million in 2014.

Jay Z speaks on Moët Hennessy acquiring 50% stake in Ace of Spade pic.twitter.com/tCg5e1p9G9

&mdash 2Cool2Blog (@2Cool2BIog) February 22, 2021

Mr. Carter joined CNBC Monday morning (February 22) to detail why the partnership made sense for his brand.

“When we build luxury products, whether it be from Roc Nation to Monogram, we’re building luxury products,” he stated. “Moët Hennessy goes about it the same way. We were aligned in our thoughts in integrity and passion for the things that we build.

LVMH is a French corporation specializing in luxury goods that launched in 1987. They own designer brands such as Dior, Givenchy, Tiffany & Co. and Gucci.


JAY-Z Sells Half Of Ace Of Spades Champagne Line To Luxury Giant LVMH

JAY-Z just keeps winning. On Monday (February 22), The New York Times broke the story of another prized business deal for Hov between the Brooklyn mogul and LVMH. Jay is selling 50 percent of his Armand de Brignac company, which holds his lucrative Ace of Spades champagne line, to the luxury goods giant.

“We were always looking to grow this brand and this happened very naturally,” the 51-year-old said of the partnership. “Just the idea of this partnership is a signal to a more diverse way of looking at things.”

The deal with Moët Hennessy came to fruition off the strength of Jay’s relationship with 28-year-old Alexandre Arnault, who is the third child of CEO father Bernard. The three had lunch together at Hov’s California estate in October 2019 and the rest is history.

“I’ll send him a photo of something going on with me or he’ll send me a photo,” Jay said of Alexandre. “It’s super natural, super chill. I view him as a person of high integrity. Always keeps his word, very punctual. These are some of the qualities I have myself.”

Wait…What?! Rihanna’s Fenty Fashion To Halt Operations Despite Recent Megan The Stallion & Flo Milli Campaigns

Forbes estimated Armand de Brignac to have a $310 million valuation in 2019, which is slightly less than the half a billion Hov bragged about the bubbly champagne company being worth during his verse on Meek Mill’s “What’s Free.” Jay reportedly bought Armand de Brignac for roughly $30 million in 2014.

Jay Z speaks on Moët Hennessy acquiring 50% stake in Ace of Spade pic.twitter.com/tCg5e1p9G9

&mdash 2Cool2Blog (@2Cool2BIog) February 22, 2021

Mr. Carter joined CNBC Monday morning (February 22) to detail why the partnership made sense for his brand.

“When we build luxury products, whether it be from Roc Nation to Monogram, we’re building luxury products,” he stated. “Moët Hennessy goes about it the same way. We were aligned in our thoughts in integrity and passion for the things that we build.

LVMH is a French corporation specializing in luxury goods that launched in 1987. They own designer brands such as Dior, Givenchy, Tiffany & Co. and Gucci.


JAY-Z Sells Half Of Ace Of Spades Champagne Line To Luxury Giant LVMH

JAY-Z just keeps winning. On Monday (February 22), The New York Times broke the story of another prized business deal for Hov between the Brooklyn mogul and LVMH. Jay is selling 50 percent of his Armand de Brignac company, which holds his lucrative Ace of Spades champagne line, to the luxury goods giant.

“We were always looking to grow this brand and this happened very naturally,” the 51-year-old said of the partnership. “Just the idea of this partnership is a signal to a more diverse way of looking at things.”

The deal with Moët Hennessy came to fruition off the strength of Jay’s relationship with 28-year-old Alexandre Arnault, who is the third child of CEO father Bernard. The three had lunch together at Hov’s California estate in October 2019 and the rest is history.

“I’ll send him a photo of something going on with me or he’ll send me a photo,” Jay said of Alexandre. “It’s super natural, super chill. I view him as a person of high integrity. Always keeps his word, very punctual. These are some of the qualities I have myself.”

Wait…What?! Rihanna’s Fenty Fashion To Halt Operations Despite Recent Megan The Stallion & Flo Milli Campaigns

Forbes estimated Armand de Brignac to have a $310 million valuation in 2019, which is slightly less than the half a billion Hov bragged about the bubbly champagne company being worth during his verse on Meek Mill’s “What’s Free.” Jay reportedly bought Armand de Brignac for roughly $30 million in 2014.

Jay Z speaks on Moët Hennessy acquiring 50% stake in Ace of Spade pic.twitter.com/tCg5e1p9G9

&mdash 2Cool2Blog (@2Cool2BIog) February 22, 2021

Mr. Carter joined CNBC Monday morning (February 22) to detail why the partnership made sense for his brand.

“When we build luxury products, whether it be from Roc Nation to Monogram, we’re building luxury products,” he stated. “Moët Hennessy goes about it the same way. We were aligned in our thoughts in integrity and passion for the things that we build.

LVMH is a French corporation specializing in luxury goods that launched in 1987. They own designer brands such as Dior, Givenchy, Tiffany & Co. and Gucci.


JAY-Z Sells Half Of Ace Of Spades Champagne Line To Luxury Giant LVMH

JAY-Z just keeps winning. On Monday (February 22), The New York Times broke the story of another prized business deal for Hov between the Brooklyn mogul and LVMH. Jay is selling 50 percent of his Armand de Brignac company, which holds his lucrative Ace of Spades champagne line, to the luxury goods giant.

“We were always looking to grow this brand and this happened very naturally,” the 51-year-old said of the partnership. “Just the idea of this partnership is a signal to a more diverse way of looking at things.”

The deal with Moët Hennessy came to fruition off the strength of Jay’s relationship with 28-year-old Alexandre Arnault, who is the third child of CEO father Bernard. The three had lunch together at Hov’s California estate in October 2019 and the rest is history.

“I’ll send him a photo of something going on with me or he’ll send me a photo,” Jay said of Alexandre. “It’s super natural, super chill. I view him as a person of high integrity. Always keeps his word, very punctual. These are some of the qualities I have myself.”

Wait…What?! Rihanna’s Fenty Fashion To Halt Operations Despite Recent Megan The Stallion & Flo Milli Campaigns

Forbes estimated Armand de Brignac to have a $310 million valuation in 2019, which is slightly less than the half a billion Hov bragged about the bubbly champagne company being worth during his verse on Meek Mill’s “What’s Free.” Jay reportedly bought Armand de Brignac for roughly $30 million in 2014.

Jay Z speaks on Moët Hennessy acquiring 50% stake in Ace of Spade pic.twitter.com/tCg5e1p9G9

&mdash 2Cool2Blog (@2Cool2BIog) February 22, 2021

Mr. Carter joined CNBC Monday morning (February 22) to detail why the partnership made sense for his brand.

“When we build luxury products, whether it be from Roc Nation to Monogram, we’re building luxury products,” he stated. “Moët Hennessy goes about it the same way. We were aligned in our thoughts in integrity and passion for the things that we build.

LVMH is a French corporation specializing in luxury goods that launched in 1987. They own designer brands such as Dior, Givenchy, Tiffany & Co. and Gucci.


JAY-Z Sells Half Of Ace Of Spades Champagne Line To Luxury Giant LVMH

JAY-Z just keeps winning. On Monday (February 22), The New York Times broke the story of another prized business deal for Hov between the Brooklyn mogul and LVMH. Jay is selling 50 percent of his Armand de Brignac company, which holds his lucrative Ace of Spades champagne line, to the luxury goods giant.

“We were always looking to grow this brand and this happened very naturally,” the 51-year-old said of the partnership. “Just the idea of this partnership is a signal to a more diverse way of looking at things.”

The deal with Moët Hennessy came to fruition off the strength of Jay’s relationship with 28-year-old Alexandre Arnault, who is the third child of CEO father Bernard. The three had lunch together at Hov’s California estate in October 2019 and the rest is history.

“I’ll send him a photo of something going on with me or he’ll send me a photo,” Jay said of Alexandre. “It’s super natural, super chill. I view him as a person of high integrity. Always keeps his word, very punctual. These are some of the qualities I have myself.”

Wait…What?! Rihanna’s Fenty Fashion To Halt Operations Despite Recent Megan The Stallion & Flo Milli Campaigns

Forbes estimated Armand de Brignac to have a $310 million valuation in 2019, which is slightly less than the half a billion Hov bragged about the bubbly champagne company being worth during his verse on Meek Mill’s “What’s Free.” Jay reportedly bought Armand de Brignac for roughly $30 million in 2014.

Jay Z speaks on Moët Hennessy acquiring 50% stake in Ace of Spade pic.twitter.com/tCg5e1p9G9

&mdash 2Cool2Blog (@2Cool2BIog) February 22, 2021

Mr. Carter joined CNBC Monday morning (February 22) to detail why the partnership made sense for his brand.

“When we build luxury products, whether it be from Roc Nation to Monogram, we’re building luxury products,” he stated. “Moët Hennessy goes about it the same way. We were aligned in our thoughts in integrity and passion for the things that we build.

LVMH is a French corporation specializing in luxury goods that launched in 1987. They own designer brands such as Dior, Givenchy, Tiffany & Co. and Gucci.


JAY-Z Sells Half Of Ace Of Spades Champagne Line To Luxury Giant LVMH

JAY-Z just keeps winning. On Monday (February 22), The New York Times broke the story of another prized business deal for Hov between the Brooklyn mogul and LVMH. Jay is selling 50 percent of his Armand de Brignac company, which holds his lucrative Ace of Spades champagne line, to the luxury goods giant.

“We were always looking to grow this brand and this happened very naturally,” the 51-year-old said of the partnership. “Just the idea of this partnership is a signal to a more diverse way of looking at things.”

The deal with Moët Hennessy came to fruition off the strength of Jay’s relationship with 28-year-old Alexandre Arnault, who is the third child of CEO father Bernard. The three had lunch together at Hov’s California estate in October 2019 and the rest is history.

“I’ll send him a photo of something going on with me or he’ll send me a photo,” Jay said of Alexandre. “It’s super natural, super chill. I view him as a person of high integrity. Always keeps his word, very punctual. These are some of the qualities I have myself.”

Wait…What?! Rihanna’s Fenty Fashion To Halt Operations Despite Recent Megan The Stallion & Flo Milli Campaigns

Forbes estimated Armand de Brignac to have a $310 million valuation in 2019, which is slightly less than the half a billion Hov bragged about the bubbly champagne company being worth during his verse on Meek Mill’s “What’s Free.” Jay reportedly bought Armand de Brignac for roughly $30 million in 2014.

Jay Z speaks on Moët Hennessy acquiring 50% stake in Ace of Spade pic.twitter.com/tCg5e1p9G9

&mdash 2Cool2Blog (@2Cool2BIog) February 22, 2021

Mr. Carter joined CNBC Monday morning (February 22) to detail why the partnership made sense for his brand.

“When we build luxury products, whether it be from Roc Nation to Monogram, we’re building luxury products,” he stated. “Moët Hennessy goes about it the same way. We were aligned in our thoughts in integrity and passion for the things that we build.

LVMH is a French corporation specializing in luxury goods that launched in 1987. They own designer brands such as Dior, Givenchy, Tiffany & Co. and Gucci.


JAY-Z Sells Half Of Ace Of Spades Champagne Line To Luxury Giant LVMH

JAY-Z just keeps winning. On Monday (February 22), The New York Times broke the story of another prized business deal for Hov between the Brooklyn mogul and LVMH. Jay is selling 50 percent of his Armand de Brignac company, which holds his lucrative Ace of Spades champagne line, to the luxury goods giant.

“We were always looking to grow this brand and this happened very naturally,” the 51-year-old said of the partnership. “Just the idea of this partnership is a signal to a more diverse way of looking at things.”

The deal with Moët Hennessy came to fruition off the strength of Jay’s relationship with 28-year-old Alexandre Arnault, who is the third child of CEO father Bernard. The three had lunch together at Hov’s California estate in October 2019 and the rest is history.

“I’ll send him a photo of something going on with me or he’ll send me a photo,” Jay said of Alexandre. “It’s super natural, super chill. I view him as a person of high integrity. Always keeps his word, very punctual. These are some of the qualities I have myself.”

Wait…What?! Rihanna’s Fenty Fashion To Halt Operations Despite Recent Megan The Stallion & Flo Milli Campaigns

Forbes estimated Armand de Brignac to have a $310 million valuation in 2019, which is slightly less than the half a billion Hov bragged about the bubbly champagne company being worth during his verse on Meek Mill’s “What’s Free.” Jay reportedly bought Armand de Brignac for roughly $30 million in 2014.

Jay Z speaks on Moët Hennessy acquiring 50% stake in Ace of Spade pic.twitter.com/tCg5e1p9G9

&mdash 2Cool2Blog (@2Cool2BIog) February 22, 2021

Mr. Carter joined CNBC Monday morning (February 22) to detail why the partnership made sense for his brand.

“When we build luxury products, whether it be from Roc Nation to Monogram, we’re building luxury products,” he stated. “Moët Hennessy goes about it the same way. We were aligned in our thoughts in integrity and passion for the things that we build.

LVMH is a French corporation specializing in luxury goods that launched in 1987. They own designer brands such as Dior, Givenchy, Tiffany & Co. and Gucci.


JAY-Z Sells Half Of Ace Of Spades Champagne Line To Luxury Giant LVMH

JAY-Z just keeps winning. On Monday (February 22), The New York Times broke the story of another prized business deal for Hov between the Brooklyn mogul and LVMH. Jay is selling 50 percent of his Armand de Brignac company, which holds his lucrative Ace of Spades champagne line, to the luxury goods giant.

“We were always looking to grow this brand and this happened very naturally,” the 51-year-old said of the partnership. “Just the idea of this partnership is a signal to a more diverse way of looking at things.”

The deal with Moët Hennessy came to fruition off the strength of Jay’s relationship with 28-year-old Alexandre Arnault, who is the third child of CEO father Bernard. The three had lunch together at Hov’s California estate in October 2019 and the rest is history.

“I’ll send him a photo of something going on with me or he’ll send me a photo,” Jay said of Alexandre. “It’s super natural, super chill. I view him as a person of high integrity. Always keeps his word, very punctual. These are some of the qualities I have myself.”

Wait…What?! Rihanna’s Fenty Fashion To Halt Operations Despite Recent Megan The Stallion & Flo Milli Campaigns

Forbes estimated Armand de Brignac to have a $310 million valuation in 2019, which is slightly less than the half a billion Hov bragged about the bubbly champagne company being worth during his verse on Meek Mill’s “What’s Free.” Jay reportedly bought Armand de Brignac for roughly $30 million in 2014.

Jay Z speaks on Moët Hennessy acquiring 50% stake in Ace of Spade pic.twitter.com/tCg5e1p9G9

&mdash 2Cool2Blog (@2Cool2BIog) February 22, 2021

Mr. Carter joined CNBC Monday morning (February 22) to detail why the partnership made sense for his brand.

“When we build luxury products, whether it be from Roc Nation to Monogram, we’re building luxury products,” he stated. “Moët Hennessy goes about it the same way. We were aligned in our thoughts in integrity and passion for the things that we build.

LVMH is a French corporation specializing in luxury goods that launched in 1987. They own designer brands such as Dior, Givenchy, Tiffany & Co. and Gucci.


JAY-Z Sells Half Of Ace Of Spades Champagne Line To Luxury Giant LVMH

JAY-Z just keeps winning. On Monday (February 22), The New York Times broke the story of another prized business deal for Hov between the Brooklyn mogul and LVMH. Jay is selling 50 percent of his Armand de Brignac company, which holds his lucrative Ace of Spades champagne line, to the luxury goods giant.

“We were always looking to grow this brand and this happened very naturally,” the 51-year-old said of the partnership. “Just the idea of this partnership is a signal to a more diverse way of looking at things.”

The deal with Moët Hennessy came to fruition off the strength of Jay’s relationship with 28-year-old Alexandre Arnault, who is the third child of CEO father Bernard. The three had lunch together at Hov’s California estate in October 2019 and the rest is history.

“I’ll send him a photo of something going on with me or he’ll send me a photo,” Jay said of Alexandre. “It’s super natural, super chill. I view him as a person of high integrity. Always keeps his word, very punctual. These are some of the qualities I have myself.”

Wait…What?! Rihanna’s Fenty Fashion To Halt Operations Despite Recent Megan The Stallion & Flo Milli Campaigns

Forbes estimated Armand de Brignac to have a $310 million valuation in 2019, which is slightly less than the half a billion Hov bragged about the bubbly champagne company being worth during his verse on Meek Mill’s “What’s Free.” Jay reportedly bought Armand de Brignac for roughly $30 million in 2014.

Jay Z speaks on Moët Hennessy acquiring 50% stake in Ace of Spade pic.twitter.com/tCg5e1p9G9

&mdash 2Cool2Blog (@2Cool2BIog) February 22, 2021

Mr. Carter joined CNBC Monday morning (February 22) to detail why the partnership made sense for his brand.

“When we build luxury products, whether it be from Roc Nation to Monogram, we’re building luxury products,” he stated. “Moët Hennessy goes about it the same way. We were aligned in our thoughts in integrity and passion for the things that we build.

LVMH is a French corporation specializing in luxury goods that launched in 1987. They own designer brands such as Dior, Givenchy, Tiffany & Co. and Gucci.


JAY-Z Sells Half Of Ace Of Spades Champagne Line To Luxury Giant LVMH

JAY-Z just keeps winning. On Monday (February 22), The New York Times broke the story of another prized business deal for Hov between the Brooklyn mogul and LVMH. Jay is selling 50 percent of his Armand de Brignac company, which holds his lucrative Ace of Spades champagne line, to the luxury goods giant.

“We were always looking to grow this brand and this happened very naturally,” the 51-year-old said of the partnership. “Just the idea of this partnership is a signal to a more diverse way of looking at things.”

The deal with Moët Hennessy came to fruition off the strength of Jay’s relationship with 28-year-old Alexandre Arnault, who is the third child of CEO father Bernard. The three had lunch together at Hov’s California estate in October 2019 and the rest is history.

“I’ll send him a photo of something going on with me or he’ll send me a photo,” Jay said of Alexandre. “It’s super natural, super chill. I view him as a person of high integrity. Always keeps his word, very punctual. These are some of the qualities I have myself.”

Wait…What?! Rihanna’s Fenty Fashion To Halt Operations Despite Recent Megan The Stallion & Flo Milli Campaigns

Forbes estimated Armand de Brignac to have a $310 million valuation in 2019, which is slightly less than the half a billion Hov bragged about the bubbly champagne company being worth during his verse on Meek Mill’s “What’s Free.” Jay reportedly bought Armand de Brignac for roughly $30 million in 2014.

Jay Z speaks on Moët Hennessy acquiring 50% stake in Ace of Spade pic.twitter.com/tCg5e1p9G9

&mdash 2Cool2Blog (@2Cool2BIog) February 22, 2021

Mr. Carter joined CNBC Monday morning (February 22) to detail why the partnership made sense for his brand.

“When we build luxury products, whether it be from Roc Nation to Monogram, we’re building luxury products,” he stated. “Moët Hennessy goes about it the same way. We were aligned in our thoughts in integrity and passion for the things that we build.

LVMH is a French corporation specializing in luxury goods that launched in 1987. They own designer brands such as Dior, Givenchy, Tiffany & Co. and Gucci.